New launch in CombiPac ®
Promens Food Packaging customer Arla (www.arla.com) has in a close cooperation with the Promens Technology team developed a completely new and innovative packaging for blue cheese.
The packaging is done in the well known CombiPac® technique which merges the best physical properties of carton board and plastic to produce the unique CombiPac ®. Both hot foil and embossing are utilized to underline the exclusivity of the product.
One of the products key features is a “raised” window in the packaging, ensuring maximum exposure of the inside product, without any risk of jeopardizing it’s appearance.
Arla states that this new and unique packaging supports the quality and exclusivity of the Castello™ - DanaZola blue cheese and expects that the improved shelf appeal of the packaging to support the expectation of further growth in this important segment .
Extensive marketing is being carried out, both with TV commercials in Denmark and Sweden, and also via in store marketing. (http://kortlink.dk/5svu)
Questions can be directed to the undersigned.
Email: Niels Chr. Christensen Sales & Marketing Director, Promens Food Packaging - Dairy
Tel +45 87 93 53 16
